Application fields in the mechanical equipment industry

The development of summer tourism in 2013 suggests that the national summer tourism market has initially formed and the economic benefits of summer tourism are evident; Different destination cities have their own unique development paths and models. However, overall, the development of China's summer tourism industry is still in the stage of development and cultivation, manifested by the insufficient strategic height of summer tourism, often staying at the level of tourism departments and seasonal products; Summer tourism strengthens the advantage of the destination's summer climate in the market, invisibly suppressing or even negating the suitability of tourism in other seasons, resulting in significant negative regulatory pressure; The embryonic form of summer vacation economy is emerging, but there is insufficient understanding of the tourism industry attribute of summer vacation tourism, thinking that summer vacation tourism is "relying on the weather to eat". In reality, it is manifested as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer vacation economy is single, and industries such as summer vacation tourism, summer vacation tourism real estate, and tourism transportation are well developed. Other extended industries such as summer vacation and recuperation, and off-season agriculture are lagging behind; The lack of distinctive features in summer tourism products often results in a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified "market cultivation and professional guidance" as the keywords for this year.

In the summer of 2014, temperatures in most parts of the country were close to or slightly higher than the same period of the year, with more days experiencing high temperatures (35 ℃) in southeastern Chongqing, southwestern Hubei, and northern Hunan compared to the same period of the year. Research has shown that the demand for summer tourism was strong in 2014, and with the arrival of summer ahead of schedule, the demand advanced. Family outings are the main form of summer outings. Residents mainly choose short trips and a combination of short and short trips when choosing summer tourism. At the same time, from the perspective of summer tourism development, the brand influence of summer cities is insufficient, and the development and promotion efforts are insufficient.

From a supply perspective, local governments, tourism authorities, tourism and related enterprises have realized the market value of summer tourism. Local governments have launched various summer vacation activities, tourism enterprises have launched various summer vacation routes and products, various summer vacation tourism strategies are overwhelming, aviation enterprises have increased their flight routes, meteorological service departments have carried out targeted meteorological services, and the media has actively promoted and guided.

《XX》 Suggestion: Firstly, summer tourism destination cities should enhance their understanding of the value and importance of tourism climate resources, seize the natural "cooling" opportunity, and focus on building summer tourism destinations and brands.

2、 The tourism regulatory authorities and enterprises should have a correct understanding of the tourism industry attributes of summer tourism, scientifically and reasonably plan, formulate standards for summer tourism management and services, and provide professional guidance. Combine national, medium to long distance, 3-5 day or more summer vacation bases with short range, 2-3 day summer vacation destinations. Planning several types of special summer tourism products and routes involves more than simply restructuring and packaging existing products. Some cross regional integrated development of summer tourism routes and products are good choices, such as the Yellow River Qianli style summer tourism line, the Heilongjiang Jilin Lake (Jingbo Lake, Wudalianchi) Guangshan (Changbai Mountain) color summer tourism line, and so on. Summer tourism cannot rely on "natural resources". Tourism authorities are strengthening the industrial supply and supply of summer tourism